The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.

Online beauty start-up Julep is an internet phenomenon, targeting women of all ages who are genuinely passionate about beauty products and want their opinions and expertise to count. But what’s attracting so many women to sign up?

As beauty brands connect more with their consumers, Beauty For All is L’Oréal’s attempt to make itself more accessible by turning away from a super glam aesthetic. But do we really want brands to abandon unobtainable glamour for more humble, emotive and ‘real’ visual tropes?

Mainstream media channels have been destabilised and individuals are now the most powerful mouthpieces, no longer reliant on traditional channels to communicate with their audience.