Can our eating habits represent our identity? We sat down with Eating right in America author Charlotte Biltekoff to discuss how what we eat aligns with our aspirations and ethical codes, and our shifting perceptions of health.

If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola, the world's most valuable brand, has openly pressed moral 'reset', throwing itself into the drive for collective health improvement.

Brazil's new easy-to-follow food guidelines prioritise well-being. Rather than focusing on specific nutrients, they emphasise the broader picture of dietary health and suggest sensible, positive ways to eat better such as ‘don’t multitask while eating’ and ‘eat in company when possible’.

Virtuous Living is tapping into the health-conscious crowd with gluten-free spice mixes made from organic, non-GMO ingredients. And focusing on the emotional side of food, 'hugs' and 'kisses' can also be found on the ingredients list.