Dr Pepper has taken steps to appeal to America's substantial Hispanic market through a collaboration with Telemundo Media. Actors and actresses from its most popular shows will promote the drink through a number of platforms, including social media.

In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?

Toyota came up with a simple idea of linking Latino pride with pride in being a Toyota owner by using localised bumper stickers.

Traditional ‘teen’ retailers like A&F are battling high unemployment rates, rapidly changing social landscapes and the increasingly fickle nature of fashion to stay afloat in a competitive market. But if teens aren’t dropping their cash here, then where are they shopping?