Sensory Lab is a concept store emphasising the science of coffee making with brews concocted by expert baristas wearing white coats and a design aesthetic that recalls a science lab.

Reading is an emotional experience. Books can make you laugh, cry or feel scared - but can technology make them even more immersive? MIT's Media Lab has created a book that lets you really feel and experience first-hand the emotions and environments described in the text.

Enter this sensory restaurant to explore flavours never experienced before, “with a nutritionist and psychologist on hand to explain your taste bud journey”. But this isn’t a fine dining restaurant, it's a pop-up event for toddlers from baby food brand Ella’s Kitchen.

Sonic branding can be an effective way to convey memorable messages. We know what shower gelfeelslike andsmellslike, but to complete the sensory experience (without tasting it), what does an Original Source shower gelsoundlike?