In a world of blurring gender roles, where women are empowered and men are emasculated, a playful definition of 'what it means to be a man' is emerging, whereby men have the freedom to build their own definition from a range of discourses.

With lads’ magsNutsandFrontpublishing their final issues in April 2014,The Sun’s Page 3 under fire, and even the relatively more sophisticated idea of metrosexual man now an assumed norm, does the 'lad' still exist? If so, where can he be found? And is it worth trying?

At its most popular, lads magazineNuts, known for its mix of 'glamour girls', football and fast cars, sold over 300,000 issues a week. After 10 years of circulation,Nutsis facing closure. But while lad's magazines are disappearing, lad culture is very much still alive.

Dr Mark McCormack undertook ethnographies of three groups of male sixth form students in the south of England, developing a picture of the role that masculinity and sexuality play in their day-to-day existence.