From understanding buyers’ eye movements to measuring brain activity when we’re shopping, decision science is becoming a market research norm. Author Phil Barden sheds light on the methods and approaches used by Decode Marketing to understand why people do the things they do.

Reading is an emotional experience. Books can make you laugh, cry or feel scared - but can technology make them even more immersive? MIT's Media Lab has created a book that lets you really feel and experience first-hand the emotions and environments described in the text.

People prefer wearable devices that are unobtrusive, fit into daily life and existing habits, and look stylish. But even if all these boxes are ticked, do they really want to wear technology on their wrists, faces and around their necks?

With half a billion wearable devices shipping in the next few years and going straight onto wrists, shoes, glasses and lapels, soon interacting with smart cities will seem as 'normal' as checking Facebook.