As experiences – 'memorable events that engage people in inherently personal ways' – become the predominant economic offering, what are the implications for businesses and organisations?

Sensory Lab is a concept store emphasising the science of coffee making with brews concocted by expert baristas wearing white coats and a design aesthetic that recalls a science lab.

Having trouble choosing the right fragrance? Selfridges has launched an interactive 'Fragrance Lab' for shoppers at its flagship store in London. After passing through 'sensorial chambers', people are presented with a signature scent based on their personal preferences.

The information age has bred a new kind of consumer who seeks variety and adventure. From its drinks to its décor, cellar bar Whistling Shop immerses visitors in Old-London heritage while offering a familiar entry point.