In 2012, Hassle was at a crisis point – but rather than fold, it compartmentalised its local services marketplace to focus on domestic cleaning. Now the site is launching in the UK and mainland Europe as an Uber-esque service used to book trusted home cleaners.

A new wave of technological advancements is making it easier than ever to plug into a techno-utopian automated lifestyle, as people increasingly expect to exchange minimum input for maximum output.

In an increasingly cluttered marketplace, where are the opportunities in soothing ‘choice overload’? Renowned psychologist Barry Schwartz tells us what’s working and what isn’t in the continuous quest to choose better.

From being accustomed to renting our homes, and that power drill you only need once, we now don’t mind renting a nail polish that someone else has already had their hands on, or not owning our washing machine. But why aren’t people so keen to own material possessions anymore?