Adults are trying to regain something of their childhoods, spurred on by a desire for certainty, creativity and an escape from responsibility. But as ‘Innocent’ discourses become well-trodden, brands are seeking new ways to help them regress.

Sony gets nostalgic in its new PS4 advert. The console's biopic begins with an 11-year-old playing an original PlayStation, tracking his life through PS2 and PS3 to the present. Every detail is accurate, down to the design evolution of Domino's pizza boxes.

Video content for smartphones is often the same stuff designed for TV – but squashed onto a smaller screen. Cartoon Network is changing this with the world's first 'micro network' – transforming what it means to be a TV network for the next generation of digital natives.

Knowing how to code is an increasingly important skill, but getting a young child enthusiastic about programming isn’t easy. Can gamifying the education process with toy robots help create a new generation of computer scientists?