Technologies such as digital brand integration, when combined with the rise of IPTV, present a new idea for video advertising: transitory product placement.

The third installment in theTransformersseries has seen unprecendented success in China. This can partly be attributed to a sense of pride that the Chinese feel on seeing homegrown brands and products in Western films.

With the completion of the first half of the US television season recently taking place, advertisers can see more clearly that the best shows aren’t necessarily the most-watched or the ones being shown on the biggest networks.

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?