What does it feel like to grow old? Professor Philip Tew and Nick Hubble asked over 300 seniors to document their experiences. The findings shed new light on this untapped, misunderstood demographic, overturning assumptions about who seniors really are.

More than a quarter of British companies are set up by people aged 50-65 – with a higher success rate than any of their younger counterparts. But why are so many older 50s taking on challenges and starting new careers, when their parents rejoiced at the thought of retirement?

Research indicates there's a fundamental change in the way the tastes of those aged 50+ are formed. As Boomers turn to 'young', 'unsophisticated' music like rock and pop, how is this unprecedented shift affecting seemingly unrelated purchases?

From pharmaceuticals to fashion, retailers are taking cues from Apple, recruiting expert staff, and encouraging consumers to exchange their online shopping behaviour for a lasting relationship with local stores.