The all-American motorcycle brand Harley-Davidson wants to shift its leather-clad values from testosterone and ego to independence and freedom by making bikes specifically for women. And it seems a smart move, with more than 12% of US motorcycles purchased by women.

Flowers, chocolates and a homemade cards are the typical presents children proudly wrap up and present to mum on mother's day. But while mothers in Japan appreciate the thoughtful gesture, a survey says there’s something they want even more; health and beauty electronics.

Female spending power is growing, but companies in traditionally 'masculine' categories still struggle to realise the 'female opportunity'. Jane Cunningham explains how brands can broaden their appeal from just men to both womenandmen.

The modern woman is setting her sights on increasingly ambitious career. We sat down with John Gerzema, author ofThe Athena Doctrine, to find out more; how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.