Natura, Brazil's top cosmetics manufacturer, has revolutionised the health and beauty sector by combining environmental awareness with 'togetherness' – an innovative approach that holds insights and applications for every industry.

Brazilians have a higher than average awareness of environmental issues, and it’s affecting their choice of cosmetics. 84% of Brazilians would not consume products from brands and companies that do not use sustainable supply chains

In Brazil's diverse society, there’s no single definition of beauty that applies to everyone. Its different social classes have created a variety of ideals and beauty icons. But how do Brazilian women decide what ideals to aim for, and how are they trying to achieve them?

The Brazilian beauty industry is booming, with consumers placing a huge amount of importance on their personal appearance and wellbeing. So what can brands do to tap into this potentially lucrative area?