The Made in France label -Origine France Garantie- is now open to any businesses wishing to prove their French production credentials. The first four brands to use the label are Kronenbourg, Atol, Fagor-Brandt and Generation Plume.

With major companies in many industrialised countries outsourcing more production to developing nations, the European Union is considering more stringent regulation of how manufacturers label where their products are made.

What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors ofPremium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.

Luxury brands have used heritage to differentiate and add value, but too much focus on the past can detract from the present. Hermès' 'Festival des Métiers' celebrates its craftsmanship and the incredible skill behind every item they sell today.