Buying clothes online is great. Until you find out they don’t fit and the nearest post office is miles away. Not the case with Jeansonline.com though, who’ll leave a courier waiting outside while you decide if you want to keep your new purchase, or return it on the spot.

As emerging economies transform the consumer base for high-end goods, luxury is moving out of range of all but the very richest. The fashion industry is rushing to fill the gap, as the notion of aspiration is remodelled to appeal to a diverse range of consumers – and budgets.

As the demand for convenience grows, people expect free delivery and returns for online orders. But for clothes retailers like ASOS, it's causing problems. One in seven women admits to wardrobing - buying clothes, wearing them once, then demanding a refund.

'Wardrobing' is a growing trend in which shoppers wear and return expensive clothes. It's costing clothes retailers $8.8 billion a year. In response, Macy's is installing highly noticeable tags on dresses that, when snapped off, mean they can’t be returned.