Network Rail is trialling Doddle outlets at major railway stations, letting people post and pick up parcels as they go. If it's successful, people could order deliveries from multiple retailers, while late opening hours would fit commuters' busy lifestyles

After years of speculation, Amazon finally announced the Fire Phone in June 2014, featuring stereoscopic glasses-free 3D. Its biggest talking point was Firefly – a visual and audio 'Shazam' that lets you buy whatever you scan directly from Amazon. But do people really want this?

With informed shoppers demanding more choice and less hassle, new imperatives are emerging for retailers. Many are fragmenting into access points or experiential hubs in order to offer the best of online, offline and mobile.

More than a third of UK shoppers are planning on using click-and-collect services during Christmas 2013 – up 12% year-on-year. These services let customers shop on their own terms, cutting out online delivery costs and store opening time restrictions.