The average migrant labourer in Dubai is paid $6 per day. Knowing that it costs $0.91 per minute for the many foreigners who flock to Dubai for work to phone home, Coca-Cola has installed phone booths on construction sites to let them call their loved ones for in exchange for bottle caps.

In a time of economic uncertainty, brands are trying to increase their cultural and civic clout. This report discusses the drivers behind the shift towards Civic Brands, and brings together recent case studies and statistics.

Coca-Cola has announced plans to launch a new socially responsible brand of bottled water in China. Ice Dew Chun Yue, or Pure Joy, costs just a little more than local products but funds a project to bring clean drinking water to schools in rural China.

In the second part of his report on e-commerce in Latin America, Ulysses De La Torre discusses the key differences between the Brazilian and Mexican markets, and examines the opportunities that are available to online retailers in Mexico.