As young people in China speak out against social and environmental issues, Coke has stepped in with charitable water brand ‘Chun Yue’, targeting socially conscious Millennials. But is this just a CSR project, or has Coke found a new niche for bottled water in China?

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

Showing its commitment to sustainability, Honda has produced a line of bottled water to demonstrate how clean its hydrogen-powered car is. The water brand – named H2O – was launched in Australia and is being used to promote the Honda FCX that emits water as exhaust.

In Japan, Soradofarm is putting allotments on top of train stations. The scheme gives busy commuters time to grow their own vegetables as part of their daily routines. For an annual fee you receive a section, and can have it weeded regularly at a cost.