When it comes to looking good, Mexican women want to stand out from the crowd. They want their highlights to be noticed, and their makeup to pop. This liberal use of beauty products has led L'Oréal to open its biggest colourant plant - the largest in the world - in Mexico.

The Brazilian beauty industry is booming, with consumers placing a huge amount of importance on their personal appearance and wellbeing. So what can brands do to tap into this potentially lucrative area?

It's estimated that sales in Brazil's organic cosmetics sector will grow by 35% in 2014, reaching a sales revenue of R$2 billion. Nearly 85% of Brazilians refuse to consume products from unsustainable brands, and the Bio Brazil Fair in 2014 saw more business return than ever before.

The beauty market in China is growing rapidly, but this is not down to growing demand from women, but looks-conscious men. Described as a 'major driving force' in the beauty market, male demand has contributed to the segment growing by 7% in 2013 alone.