Consumers of luxury goods are hungry for new experiences. Burberry's new flagship store combines digital with luxury – with their recent drop in share price, can this innovative approach rekindle demand?

Burberry's new app lets people send 'kisses' to each other. People can create a lip imprint from a webcam shot of their lips or by kissing their touchscreen device, colour the imprint with a virtual lipstick, and send it to a friend with a message via Google+.

With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?

In light of mass production and the rise of the celebrity scent, even perfume has lost some of its traditional values. Le Labo offers an insight into the heritage of the fragrance industry and provides authentic products that rekindle the romance.