Many official forms require a signature at the bottom to signify that honest information has been supplied. However, researchers have found that people are more honest when filling out car insurance forms if they sign their name at the top first.

Wake Up World is the first social video alarm clock. It lets friends and family remotely wake each other up using personalized video content.

The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

Although most people’s mornings involve the same routines – showering, getting dressed and eating breakfast – IKEA has found some small distinctions between people across eight major cities. Presented in the 'Life at Home' report, it provides an insight into morning rituals.