In Brazil, 52.6% of men and 44.7% of women are overweight, while 15% of the entire population is obese. In an attempt to combat this, government officials are set to invest over $1 billion to offer people free access to regular exercise, with plans for 4,000 new gyms.

Thirty years ago, malnutrition and a lack of basic childcare meant infant mortality rates were high in Brazil – 8.3% in 1980. But while hunger now only affects 6.9% of the population, this doesn't mean they're healthy. Far from it, in fact: 51% of the country is overweight.

If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola, the world's most valuable brand, has openly pressed moral 'reset', throwing itself into the drive for collective health improvement.