According to UNICEF, 90% of marriages in India are arranged – but arranged does not mean random. Indian ‘behavioural matching’ start-up Perfiniti is helping make sure couples are compatible before they say ‘I do’.
Incest, lesbianism, sexual liberation and unwed motherhood. These are just a few examples of subjects a new breed of filmmakers are drawing up for female protagonists. But with these topics traditionally considered a taboo in India's culture, what will the implications be?
Conducting detailed interviews with its members, accompanied by glossy photoshoots, im gegenteil is rallying against the ennui of traditional dating. But is this approach simply masking realities behind pretty packaging? And will it change the way Millennials look for love?
Traditionally, divorced or widowed women have been portrayed as outcasts in India - until now. With a provocative advert that shows second marriages as normal, jewellery brand Tanishq is fuelling a new cultural shift.
To encourage women to speak out about sexual harassment, websites like SafeCity and HarassMap Mumbai have launched mapping initiatives. The maps enable women to anonymously report the location at which they have been abused, whilst removing the pressure of filing a formal complaint.