Can our eating habits represent our identity? We sat down with Eating right in America author Charlotte Biltekoff to discuss how what we eat aligns with our aspirations and ethical codes, and our shifting perceptions of health.

Digital is transforming how we eat. Anyone with a kitchen and a camera can take a picture, upload it and watch it spread in seconds. With millions of recipes and thousands of bloggers, nutritionists, and chefs at our fingertips, how is 'always on' information shaping our diet?

Paleo is a diet that emphasises the importance of understanding our species' evolutionary history by determining which foods promote optimal health. When consumers aspire to go back to a time before your brand existed, how do you engage them?

In an attempt to revive the brand, Reebok has forged a ten-year alliance with CrossFit, a rapidly expanding underground fitness community. The collaboration offers a guide for any brand hoping to marry itself with a passionate community.