With social media opening up million of little windows into the lives of others, reality TV expanding into new frontiers like space travel, and people growing savvier about what's real and what's not – what does the future of reality culture hold?

Half of teenage girls in the UK have avoided certain activities because they feel bad about their looks. Skincare brand Dove is out to tackle low female self-esteem with its new advert that tells women “you are more beautiful than you think”.

As young Australians head for bright city lights, Melbourne has become the nation's fastest growing area. But how do their parents get them to visit home out in the sticks? A campaign by Victoria’s public transport operator V/Line let people guilt trip their kids into returning.

With Virgin Galactic readying its engines for take-off and global brands like Google and Unilever powering a new space race, businesses are taking customers to the final frontier by evoking a basic human emotion: 'awe'.