Whether coffee or chocolate, pizza or pencils, connoisseurship has become a pastime for the masses. But if anyone can become a connoisseur of anything, will the concept lose its mystique?

Young wine drinkers account for a significant proportion of wine consumption in the UK, but seem to lack engagement with or knowledge of the topic. There's a big gap in the UK market for some savvy brand positioning, concludes Ella Majava.

Technology is increasingly integrating into the world around us. But with people placing more and more emphasis on 'true' artisanal creations, can automated coffee-maker Briggo Coffee Haus win over its target market of connoisseurs?

The Apple App Store houses over one million apps. Despite once trying to do everything, apps are now being split into single purpose platforms. But how do people actually use them? And which is more useful – the Swiss Army knife approach or a tailored, single purpose app?