One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?

The popularity of imported alcoholic drinks is soaring in Nigeria, spurred by the advocation of local celebrities. But with a previously strong tradition of locally-brewed drinks, what’s causing this dramatic shift in drinking habits?

A study by researchers at Dartmouth College and the University of Pittsburgh investigated the relation between mentions of alcohol in songs and drinking habits. Adolescents are on average exposed to 2.5 hours of music a day, with 14 references to drinking alcohol per hour.