One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.

Today's children are arguably more media-savvy than their parents, and are demanding products that reflect this. In light of this, US music brand Kidz Bop has teamed up with SiriusXM to launch a radio show that is made “by kids, for kids.”

In India, Android adoption is driving the smartphone market, which is set to surpass the US as the second-largest worldwide in 2014. With so many new marketing opportunities, Ladooo is a platform that promises Indian brands customer attention in return for free airtime.

Ten years ago, a lacklustre disco marked the end of a school career. Now US-style proms are the norm, and according to research, 95% of UK schools are holding them. With an average spend of £244 on achieving the perfect look, brands are keen to get in on the act.