In Germany, “best agers” (consumers over 50) account for 30% of the population. To respond to the requirements of this segment, the beauty and personal care industry is becoming more focused on health and wellness offerings.
Germany's Manhattan Cosmetics is releasing a quirky Oktoberfest collection this September. Its satirical ad campaign features an 'Oktoberfest Gal' in folksy get-up. Who would have thought booze and blush would make a good pair?
Brazilians have a higher than average awareness of environmental issues, and it’s affecting their choice of cosmetics. 84% of Brazilians would not consume products from brands and companies that do not use sustainable supply chains
Online beauty start-up Julep is an internet phenomenon, targeting women of all ages who are genuinely passionate about beauty products and want their opinions and expertise to count. But what’s attracting so many women to sign up?
Deep beauty: doing good, looking good, feeling good
report·
8 Oct 2012
Beauty brands are adapting to a new consumer psyche of technology, ethics and wellness while crafting a deeper narrative about what beauty might mean for 21st century consumption where doing good, looking good and feeling good all play a role.