The French are turning towards quality over quantity in their alcohol consumption. Online wine sales are a growing niche market, estimated to be worth €1 billion by 2015. But how are people's relationships with alcohol being redefined?
The average French person quaffed 160 litres of wine every year back in 1965. Today it's down to 50 litres – and falling fast. A new start-up – 10-Vins – hopes to change this with an innovative, technology-driven business model that appeals to the modern French drinker.
Wine consumption in France is big business - the country consumes 28.1 million hectolitres a year. The French are also famed for their belief in the health benefits contained in a glass of wine, and now a French hospital is opening a wine bar for terminally ill patients.
Would you like to know more about your wine? Delectable is an app that gives people insightful information about wine before they buy it. Point a smartphone's camera at a bottle, and the app will tell you its origin, flavour profile and how good it is, via expert reviews.
A new bill before the French senate says wine is a threat to public health, calling for higher wine taxes and advertising restrictions. Winemakers are fighting back, claiming that wine is a part of national identity and a valuable contributor to the economy.