Luxury French travel service Au Fur et à Mesure is rethinking the answer to ‘where should I go on holiday this year?’ with a visual and emotional approach that's tailored to specific demographics, life events, and emotional goals – but is it a success?

The stereotypical image of a holiday masks a much larger variety of desires and options, connected to states of mind, emotions, personal interests and idea of leisure and enjoyment. How much do we still identify with white sands and blue sea?

Impersonal, generic guidebooks are a thing of the past. Four Seasons is curating unique, personalised travel recommendations on Pinterest, extending its culture far beyond its physical walls.

Trip4real is an online community which helps travellers find alternatives to the beaten tourist track. The platform also allows locals to 'add an experience' onto the site which users can then sign up for.