Over 30% of people are interested in buying a smartwatch, but their unwieldy design and poor functionality have put many off. Motorola’s offering hopes to appeal to the masses with a conventional aesthetic and integration of Google Now. Could it finally normalise the smartwatch?

People prefer wearable devices that are unobtrusive, fit into daily life and existing habits, and look stylish. But even if all these boxes are ticked, do they really want to wear technology on their wrists, faces and around their necks?

Google’s Android Wear is a new version of the OS designed specifically for wearable devices, starting with a smartwatch. The concept watches, planned in a variety of styles, are voice-enabled and will update you with useful contextual information.

Ray-Ban and Oakley sunglasses will soon join the wearable tech trend. Their maker Luxottica has reached an agreement with Google to design and develop eyewear based on Google Glass. Will fashion and iconic status make wearable tech a hit?