With half of the UK population now passing through the doors of discount retailers and their sales showing double digit year-on-year growth, there’s certainly an appetite for discounted goods. But what’s behind this shift? And how is it affecting the UK’s retail landscape?

Inequality is rising amongst global concerns. The World Economic Forum placed Severe Income Disparity at number four on its list of global risks for 2014. President Obama has named social inequality as the "defining challenge of our time.” So what are brands doing to help?

Despite introducing Pound Zones and multi-buy offers, Tesco is losing customers, while the likes of Aldi and Lidl are fast becoming the UK’s favourite supermarkets. Why aren't Tesco's discounts attracting the growing number of bargain-hunters?

No longer do we eagerly await the summer sale. Thanks to daily deals websites, online vouchers, and retailers’ desperation to sell, sell, sell, there's a sale nearly every day. But how does this permanent sale phenomenon affect the way people spend?