Who would pay $25 to get locked in a room with a group of strangers? Plenty of people, apparently, if that room is on the 11th floor of 25 West 31st Street in New York. 'Escape the Room NYC' is a new immersive puzzle game that has New Yorkers lining up in their thousands.

Being bad feels good. Full of intrigue, suspense and backstabbing, the Betrayers’ Banquet is a supper club with a difference. Held in a shadowy hall in East London, it capitalises on this more despicable facet of the human psyche.

Extreme sensation seeking is going mainstream. In just two years, nearly half a million people have signed ‘Death Waivers’ with experience company Tough Mudder. How can brands tap into this desire to feel alive?

People are under increasing pressure to be the best versions of themselves they can be: to eat healthily, spend carefully, live ethically and achieve, achieve, achieve. But as the pressure increases, so does the need to let off steam.