According to a survey by the Department for Transport, Brits are becoming more sedentary. Not only are they walking less, but they are leaving their homes less often as online shopping and social media are driving ‘profound’ behavioural changes.
Clubs and pubs in the UK are closing, and young people are drinking less than ever. A lack of money, advances in technology and a need for exclusivity have changed the party scene. But has staying in really become the new going out?
Do you dream of working from the comfort of your own home? According to government statistics, a growing number people are embracing it. 4.2 million people work from home in the UK, accounting for 14% of the workforce - the highest since records began.
Hello Fresh: pretending to scratch cook every night of the week
case study·
23 Jul 2014
People in the UK love to cook. Nearly 60% actually prefer to cook at home rather than eat out. But they don't have enough time. Is meal subscription service Hello Fresh the answer? It gives the illusion of scratch cooking, with each meal taking only 30 minutes to put together.
In 2013, property prices in the UK increased by over 11%. Living spaces may be getting more expensive (and smaller) but new schemes aim to make houses better connected and personally serviced too. How are people and brands reacting to the changing nature of our homes?