Is Instagram becoming the new shopping centre? It seems so, since one of the biggest names in fashion publishing –Vogue– is making its Instagram feed 'shoppable'. But canVoguetranslate its 1.9 million followers and reputation as a taste-maker into significant sales?

The internet has become a sprawling hub of images often featuring desirable content – but no place to buy it. California-based start-up The Hunt has set out to tackle the problem by providing a new and interactive online shopping experience.

Israeli start-up Awear Solutions is making awkward 'where did you get that bag?' interactions a thing of the past with an app that lets you scan strangers’ outfits on the go, taking you to the original purchase site. But given that it relies on brand and customer co-operation, does it have growth potential?

Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?