Beauty brands are adapting to a new consumer psyche of technology, ethics and wellness while crafting a deeper narrative about what beauty might mean for 21st century consumption where doing good, looking good and feeling good all play a role.

Morning beauty regimes often leave no time for food; over 40% of UK adults skip breakfast. Believe ‘beauty cereal’ is packed with vitamins to nourish hair, skin and nails. The nutricosmetic market will be worth over $4 billion by 2017, but can we really eat our way to beauty?

Dining out is evolving. With the restaurant industry now worth over £40 billion in the UK alone, more venues are taking inspiration from theatre, television and film to create story-rich, immersive and highly sensory experiences that entice new diners through the door.

Private sector interest in functional foods has soared as consumers take more responsibility for their own health. The new breed of products bridges the lucrative gap between food and pharma, with a focus on optimised health and wellness.