If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola, the world's most valuable brand, has openly pressed moral 'reset', throwing itself into the drive for collective health improvement.

Creators who leave their products open for remixing and hacking are redefining pop culture and extending the longevity of their success. Both Kinect andTwilightoffer insights into how this creativity can be harnessed to everyone's benefit.

Auchan's partnership with social product development company Quirky meet the specific needs of a local market by putting customers at the heart of change, catering to a drastic shift in brand-consumer relationships.

Rebellious fashion brand Diesel is encouraging people to go offline. Is this just controversy for controversy’s sake or does it reflect a real and growing disillusionment with online experiences?