How can other brands use fan culture to inspire new products and refresh tired markets? The newTrue Bloodmakeup range takes inspiration from popular culture to grab consumer attention and bring a captive audience closer to things they love.

The system that brands operate in which is still largely defined by mass media comms – a straight line approach to non-linear thinking. Alan Moore makes the case for a more fractured, participatory approach to brand identity.

The Simpsonsfirst aired in 1989, and its 552 episodes have graced TV screens in ten countries. Now Homer, Marge, Bart, Lisa and Maggie have moved online, so fans can watch and share clips from the entire back catalogue. But what's the appeal of a digitalSimpsonsmuseum?

Until now, television viewing has resisted much of the digital flurry, but with people spending time across multiple devices and dipping into a buffet of distractions – from big screens to little screens, Twitter to IMDb – this is changing.