Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

As society becomes more pressed for time, snacking is convenient and quick. With diet-conscious consumers looking for healthier options, drinkable foods like Mamma Chia's organic seed juices are bridging the gap between food and drink.

Dining out is evolving. With the restaurant industry now worth over £40 billion in the UK alone, more venues are taking inspiration from theatre, television and film to create story-rich, immersive and highly sensory experiences that entice new diners through the door.

First craft beer and now craft soda - the Pear Delicatessen cafe in Seattle has a treasure trove of micro-bottlers and regional colas with 250 flavors and 50 brands, spanning across whole America.