Some claim that digital natives are people born after the original Star Wars trilogy in 1983 - but research has found that adults in Britain aged 15 to 24 are no more likely to participate in a variety of key digital behaviours than their elders.
What kind of toys appeal to the digital natives? Is there any space for old favourites? Volatile sales are causing iconic toy brands to reassess what exactly they sell, as toymakers face a shrinking market of kids that are growing up fast.
Gone are the days where intrepid travellers would touch down on foreign soil without having any clue how to get around. In today's hyperconnected world, travellers are able to thoroughly research, itemise and plan their holidays on a level that's never before been possible.
Around 5.1 million Brits aged over 65 have never been online. Catering to these untapped customers, Barclays has created over 3,500 'Digital Eagles' - specially-trained staff to help them get online and up to speed. But do people want a bank teaching them about the internet?
Young Europeans online: are all digital natives born equal?
report·
5 Nov 2009
Eurobarometer's report from December 2008 suggested that not all European children are born online equals. Canvas8 investigates why. When building a pan-European campaign or brand strategy this can be the difference between success and failure.