No longer is ‘thirst quenching’ a good enough reason to purchase a soft drink. People are choosing beverages based on what “innovative” feature or added nutritional value they contain, as highlighted by a 2014 Beverage Industry report.

More and more people are drinking branded 'green juice' - a nutrient-filled mixture of vegetables - but at around $9 a bottle, it doesn't come cheap. It's also quickly becoming a 'fashion accessory' for health enthusiasists, akin to carrying a yoga mat.

Starbucks Corp opened the first store in its new Evolution Fresh juice bar chain in Washington. "Mixologists" at the new shop dispense a variety of juices - including apple, coconut water, carrot and beet.

With beauty brands launching creams to combat signs of ageing and people constantly looking for better ways to look after their skin, companies are designing products to remedy today's busy lives. Beauty drinks packed with vitamins and collagen are increasingly popular.