When you talk to young people about their sense of national identity, you soon realise there is a tendency to falsely label a vast group of teens. How can brands build on perceptions of 'Britishness' to appeal to young people?

While it may be increasingly difficult to define what 'being British' means, the country’s core eating habits have stood the test of time. Exporting this abroad, Londoner Harry Spencer has opened what he claims is China’s first authentic British restaurant.

People in the UK love to cook. Nearly 60% actually prefer to cook at home rather than eat out. But they don't have enough time. Is meal subscription service Hello Fresh the answer? It gives the illusion of scratch cooking, with each meal taking only 30 minutes to put together.

Brazil's number one chef Alex Atala finds it particularly galling that national food is not getting the attention it deserves, even in Brazil. To change that, he's written a new cookbook that he hopes will propel Brazilian food onto the world’s culinary stage.