Dubbed ‘news for theMinecraftgeneration’, the first major project to let readers experience a news story in virtual reality has been launched in France, as journalists move from storytelling to building immersive 'story experiences' to attract young readers.

Billington Cartmell advertising agency, several musicians, and an app developer have collaborated on Lucozade Energy’s latest campaign, creating drink bottles that launch videos through an augmented reality (AR) smartphone app.

Augmented reality can create immersive user experiences, but little thought has been given to the powerful sensation of touch. REVEL is a new form of technology that changes the feel of real objects by superimposing virtual textures onto them.

The company has been bought for $2 billion. With an angle to keeping a finger on the pulse of emerging technologies, Mark Zuckerberg has announced that the companies intend to develop virtual reality outside of gaming, into communication, entertainment and more.