Everyone loves saving that little bit extra when they shop. Marketers have a number of techniques at their disposal; free shipping, 10% off or BOGOF for example. Research shows that the discounts you are drawn to and prefer actually change with age.
"When I shop online, the bedroom is my dressing room," says a testimonial on the Returns Saver website, which offers returns for $49 a year. Up to 50% of online clothing purchases are returned, costing customers time and money. Is Returns Saver the answer, or should retailers offer free returns as standard?
New research from YouGov has revealed a poor reception for Amazon's planned anticipatory shipping service in the UK. The service was seen as a potential invasion of privacy and was viewed negatively. Is this a step too far for Life on Autopilot?
Would you trust a machine to shop on your behalf? As new algorithms attempt to not only anticipate what you wantbeforeyou do, but buy it for you as well, we are entering an era of ‘predictive shopping’ - and a surprising number of Americans are interested.
A 2014 study of shopping behaviours in the US showed that compared to Boomers and Gen X, Millennials approach grocery shopping on a spontaneous basis - an attitude that's expected to last them beyond their 20s. How can stores adapt to this complex behaviour?