Nearly 50% of people return clothes bought online, for reasons from the wrong fit to not liking the colour. But what if you could experience owning things without having to buy them first? The GU Fitting service in Japan lets people try an outfit for a day before paying for it.

Whether it's half price vegetables or reduced chicken, supermarkets are embroiled in a price war, with Morrisons slashing £1 billion off the cost of basic foods. Adopting a different strategy, a Danish supermarket has created a cashless store where everything is free.

Tryvertising goes digital with Toppan Printing Co’s new sample machine, which has been on trial at three supermarkets since October 2009.

Kutsukasu lets you borrow a pair of Adidas adizero running shoes for free and even rewards you with a discount if you decide you want a pair of adizero sneakers permanently.