French know-how, heritage, and traditions are the essence of luxury. This expertise is acknowledged globally – nearly 85% of all French luxury goods are exported. But, with the rise of new markets such as China and Russia, is France still the world’s top reference for luxury?

French-made goods have never been more desirable, and over 95% of French people see buying French products as a ‘citizen act’. But what has led them to care quite so much about local production? And do foreign brands still have a place in French people’s hearts?

As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

French multinational hypermarket Carrefour is well-known for its good value for money and a broad range of products, but for the next market it plans to break into – Qatar – the retailer is intending to open a luxury store which will become its flagship in the GCC.