When it rains, the knee-jerk reaction for people who usually walk or cycle into work is to hop on the bus or train instead. This is something that British cycling gear brand Vulpine is trying to change with its ‘Rain Not Train’ mantra.
Many claim that cycling makes people happier and healthier and cities greener, and a study in New Zealand shows that for every dollar spent on building separated bike lanes, cities could save as much as $24 thanks to lower healthcare costs, less pollution and traffic.
France’s transport ministry has announced a new initiative to get people out of their cars and onto their bikes. Employers have pledged to pay their staff 25 cents for every kilometre spent commuting on two wheels. But do financial incentives actually change behaviour?
Want to borrow a bicycle, but they don't have one for your kids? Enter P'tit Vélib, a new bicycle sharing scheme launched in Paris aimed at children as young as two. By encouraging children to take up cycling early, the scheme hopes to create a greener future for the city.
PleaseCycle allows organisations to reward their employees with redeemable 'Bike Miles', as a way to demonstrate saving carbon, increasing productivity and lowering absenteeism. Staff can see how much carbon they've saved and earn rewards.