Netflix is launching in France, but not everyone is happy about it. In an attempt to assuage concerns about potential damage tol’exception culturelle- the policy of preserving French culture and talent - it's funding and producing an original French series.

Political dramaHouse of Cardspremiered in February 2013, exclusively through Netflix. The streaming giant's first purpose-made series, it reflects the growing power of digital channels and points towards new kinds of viewing behaviour.

"Hey @netflix if this gets 1,000 retweets will you go to my junior prom with me?" tweeted Chicago-based high school student Muthana Sweis. Despite some initial confusion as to how a streaming service would go on a date, one day and 1,000 retweets later, Netflix said yes.

The Apple App Store houses over one million apps. Despite once trying to do everything, apps are now being split into single purpose platforms. But how do people actually use them? And which is more useful – the Swiss Army knife approach or a tailored, single purpose app?