One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.

Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, AdBlocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?

Of the estimated 3,500 adverts we see on average a day, it's estimated that 99% have no effect. But up until now, adverts in real life have been unavoidable - unlike online ads, which can be hidden with ad-blocking software. Could NO AD block real life ads too?

Online video site YouTube has announced its decision to sell subscriptions to certain channels. The move puts YouTube in direct competition with the world's biggest streaming service Netflix and is expected to generate $5bn in 2013.